Every time, we recommend integrating the content into the website early. To be more precise, the best time to tackle content creation for a new website is during the wireframing phase.
In the website development process, we usually follow a structured path that includes the Discovery, Wireframing, and UI Design phases, each with its specific focus and deliverables regarding web copywriting.
- Discovery Phase: This is all about gathering the necessary information and understanding the project's requirements.
- Wireframing Phase: This is the pivotal moment to work on the website content, ensuring it aligns with the visual and structural planning. Having content ready at this point allows us to make sure that everything - from the textual elements to the visual layout - falls into place just right. At this stage, a web copywriter can adjust created content to fit better the visual part - its limitations and opportunities.
- UI Design Phase: The content you've been working on during the wireframing phase is now ready to be finalized and seamlessly integrated into the UI design.
What are the benefits of integrating content early and content first design approach:
- Appropriate Icons and Layout: With content in hand, we can choose icons and layouts that perfectly complement the message we want to convey.
- Design Consistency: It allows our designers to focus on presenting information effectively without making design alterations at later stages.
- Validation and Refinement: Integrating content early means we can validate the coherence and logical flow, making necessary adjustments before it's too late.
- Enhanced Design System: It facilitates the creation of a robust design system that stays consistently aligned with the content throughout the website.
- Reduced Development Phase Changes: Early content integration significantly decreases the likelihood of making changes during the development phase, leading to a smoother transition to the website's launch.
However, we do understand that there can be challenges in crafting content during the wireframing phase, especially if the information or strategic direction isn't finalized. In cases where content creation is deferred, it becomes imperative to prepare for advanced edge cases for every scenario during the wireframing phase. This ensures that the design can gracefully accommodate various content lengths and types.
From our view, creating content while we're making the wireframes is super helpful. It makes sure our design and words work well together and makes the whole process smoother. If we add words later, we need to think about all the different ways users might interact with the site to make sure everything still works well.
Co-founder and Head of Design of the Dodonut agency. Lean UX enthusiast, a Certificated Design Thinking moderator, and a workshop facilitator.