Click Tracking

spiked wheel icon

Author

Date added

Read time

1 min

This method helps track a user's clicks through a website or application. It usually accompanies heat maps, which show the areas of your product that get the most clicks.

Click tracking aims to determine where users engage most frequently on your site or app and whether their engagement is consistent with what you expect. If a user is clicking on an element that you didn't intend to be interactive, they may be trying to do something that they're not able to do (or they may be confused).

Usually, you can use click tracking together with other research methods to help you understand where users go on your site and what they do while they're there.

Was it helpful?

What's next?

We work on those topics:

  • Bounce rate
  • Branding
  • Compeptiors analysis
  • Customer experience
  • ...and more!

Stay in the loop.

I'm interested the most in: