Funnel Analysis

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Funnel Analysis helps answer the question, "How do people use this digital product?"

It records what users do, where they go, and in what order—and can also include information on how long they linger on a particular page and where they drop out of the process. This analysis provides valuable information on how to improve the user experience.

Map created this way takes the shape of the funnel visualizing the percentage of the users from the first step of using the product to its final point (e.g., check out and purchase).

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