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Quantitative Usability Testing

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Quantitative usability testing is done by getting a set number of participants to perform practical tasks while using the product, observing their behavior, and then analyzing that data for patterns.

We can use this method in UX research and design to provide proven data about how well your product works. It is similar to qualitative usability testing, but the main difference is that qual usability testing focuses more on observations when people interact with the product. It can use quant metrics and record the time needed by participants to complete a task.

For example, we can ask users to add their email addresses to the list of subscribers and count how many people can achieve this goal.

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