Manifesto

Welcome! We're glad you're here. That's a good start!

We are Dodonut - a web design agency that creates websites. Not just another new website. We aim to design something good for the people and the planet, to preserve all of the "future Dodo birds."

Why and how?

Let's check these 20 insights that explain what drives us to make the web a better place.

Have you ever wondered if 1 or 2 can be a lot? Those numbers, just like raising the temperature by 1°C, can be trouble-makers. According to research, a "rise of 2 degrees Celsius would cut the geographic range of vertebrates by 8 percent, plants by 16 percent, and insects by 18 percent" (Bill Gates, "How to Avoid a Climate Disaster"). And it's all about carbon dioxide emissions and how we treat the planet and its resources.

Are you a little worried? Let's go deeper.

The climate clock shows that we have only six years to limit global warming to 1,5℃ and achieve net-zero emission - a point of no return that science tells us is likely to make the worst climate impacts inevitable. (The Climate Clock)

We have never been in such a critical moment of life on Earth. The Doomsday clock is 100 seconds to midnight and indicates humanity is close to destroying the planet. Therefore this is the last call to rethink how we consume and use resources. We have only one planet to live on, so let's do as much as possible to protect it from disaster.

The Web is a wasteful place. We can say it is obese with all of its content. We have to be aware that even if something is digital, it has its weight and requires an appropriate amount of energy to exist. Think deeply about things you create and collect - is it worth keeping, or is it waste?

The IT sector has a massive impact on carbon dioxide emissions due to its enormous energy consumption in the form of electric power. And it is not only about the production of new devices and electronic gadgets. It comes from many sides, both from manufacturing, using those devices, data centers, satellites, cables, every click of your mouse and tap of your finger. Awareness of this fact - that’s a good start!

It’s not a problem of the government, ecology activists, or your neighbor. This is our problem. That means we should resolve it collectively.

How to reuse things on the web? Simple. Just buy and create valuable, quality items that last, are stable, and universal. Don’t follow vain fashions and trends that change every year.

Rethink the way you show information about your business if its content is valuable and optimized in the best possible way. Look if there is any feature or embellishment that you can get rid of. Constantly challenge the process - is there anything you can improve sustainably?

Have you ever heard that you should plant a tree to be a fulfilled human? Just remove 20kb from your website and feel like you plant 3,5 trees every year. And then plant a real tree too. Not to boost your ego. Do it for the planet.

Good information architecture and simplified user experience have a significant impact on sustainability. Even if you don’t care about the environment, focus on Information Architecture and UX for your business and customers. You won’t even notice that you act sustainably.

We only have one planet to live on. And it's finite. So why do we behave as if infinite growth is possible? Make a twist with sustainable solutions. With our planet's condition, we should all be ready for backpackers' hitchhiking, not all-inclusive vacations.

Why not adjust the popular Marie Kondo method to web creation? Look at your website as a wardrobe full of things and how they are organized. Take off every item inside and think about them carefully. Is it worthy of keeping, valuable, and brings meaning to your business, and if yes, can you compress it and organize it in a better way?

“We must justify the existence of every element, no longer asking, “Would this be nice to add?” but instead, “Can we live without It?” (Tom Greenwood, “Sustainable Web Design”)

Sustainability is not a fancy word added with a hashtag on social media that can refresh our appearance and show new, alternative and innovative ways of web design. It means conscious choices about what we put out into the world.

“Every day decide on at least one thing you won’t do, one thing you’ll reuse, one thing you’ll share, one thing you’ll remove” (Gerry McGovern, “World Wide Waste”)

We don’t stop looking for the best sustainable solutions. We want to ensure that our standards are up-to-date, reflecting the latest advances in technology and the urgency of getting to net-zero emission.

Think idealistic. Act realistic. Check what’s possible. Do you have a business that is based on videos? Don’t throw them away and change the industry because of sustainability. Search for the best, optimal solutions. There is always something that you can do for the planet.

It’s not true that, as a minority, we can’t do anything, and our effort is useless. According to research by Erica Chenoweth, even 3.5% of society can radically change itself and the world. Keep calm and act. Change is possible and achievable.

You can still stand for this is the biggest hoax:

• There is no climate change.
• The ozone hole doesn’t exist.
• The internet has no impact on the environment.

Okay, just think, with all those sustainable solutions, you can improve user experience and make the web faster, easier to use, more efficient, and enjoyable. There’s nothing to lose, right?