Mouse Heatmaps visually represent the areas that users in an online environment most frequently interact. It reminds us of the look of thermographic images to show the difference in temperature of the object and environment. In the Mouse Heatmap, the most heavily trafficked areas will be bright red, and the areas with little to no traffic will be colored blue, with various brightness levels for spaces between those two poles.
A Mouse Heatmap shows where users click, how far they move their cursor, and how they navigate through a web page or screen . A typical heatmap will ascertain which areas of the page are clicked on most often using various shades of red. It can be a valuable tool for UX designers because it allows them to optimize the page layout and eliminate friction points that cause users to struggle with completing tasks.
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