This method involves using an automated tool to monitor user behavior on a website or app. We can employ it to determine how users navigate the site and what points they are most likely to drop off or get confused. This information can help designers identify sections of their site that need improvement to provide a better user experience.
To conduct web and app analytics, first, you will need to select the appropriate software for the task. There are many different options available. Each has its strengths and weaknesses depending on what kind of data you want to collect or how you will use it later down the line (for example, if you plan [or not] to do further analysis after gathering your initial set of data).
The next step is setting up your tracking code to work correctly within whatever platform you're working in – this varies depending on whether you're trying to track behavior within an app or website. Both require some HTML tag that we must integrate into whatever page/site/platform you want to monitor. There's no need for users to see these tags since they're only visible when viewing source code (and even then, usually only if they look hard enough).
There are many tools you can use to conduct web and app analytics. The two most common are Google Analytics, which is free and can integrate with other Google tools like AdWords, and Adobe Analytics, which is paid but comes with advanced data visualizations and reporting features.
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